{"id":8610,"date":"2022-08-04T11:59:50","date_gmt":"2022-08-04T15:59:50","guid":{"rendered":"https:\/\/schools.stlucie.k12.fl.us\/phs\/?page_id=8610"},"modified":"2025-08-29T08:38:26","modified_gmt":"2025-08-29T12:38:26","slug":"marketing","status":"publish","type":"page","link":"https:\/\/schools.stlucie.k12.fl.us\/phs\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

[vc_row][vc_column][vc_media_grid css=”” grid_id=”vc_gid:1756470756445-2c190f1d-39cf-10″ include=”11015,11016,11017″][vc_column_text css=””]Program Coordinator\/Instructor:<\/strong> Mrs. Jasmine Shepherd<\/p>\n

Contact:<\/strong> jasmine.shepherd@stlucieschools.org \u2022 Room 223 \u2022 Instagram: @ShepherdMarketing<\/strong><\/a><\/span><\/p>\n

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\n<\/div>\n
Program Overview<\/b><\/div>\n
<\/div>\n
PSLHS Marketing is a hands-on, career-focused program where students learn branding, social media, sales, entrepreneurship, and event\/project management. Students build portfolios, manage real school-based enterprises, and prepare for industry certifications that earn high-value acceleration points.<\/div>\n
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Courses & Pathways<\/b><\/div>\n
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  • Year 1 \u2013 Marketing Essentials<\/b>
    \nLearn the marketing foundations (4P\u2019s, customer focus, targeting\/positioning) and how to market yourself for employment. Students begin professional tools and certification prep.<\/li>\n
  • Year 2 \u2013 Marketing Applications<\/b>
    \nDeepen skills in advertising, promotion, product development\/branding, selling, marketing research, pricing, distribution, e-commerce, and entrepreneurship projects (including Shark Tank). Students also take on bookstore training\/operations.<\/li>\n
  • Advanced Option \u2013 Sports, Recreation & Entertainment Marketing Management<\/b>
    \nApply marketing to the sport, recreation, and entertainment industries: event design, sales, agents\/managers, labor relations, and career planning. Includes major project\/event work and industry interviews.<\/li>\n<\/ul>\n
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      \n
    • Note:<\/b>\u00a0Course lists and pacing may shift to best meet class needs and opportunities (e.g., workshops\/field trips).<\/li>\n<\/ul>\n<\/blockquote>\n
      Real-World Learning<\/b><\/div>\n
        \n
      • \n
        Jaguar Bookstore management & inventory projects<\/div>\n<\/li>\n
      • \n
        Poster printing & campus marketing campaigns<\/div>\n<\/li>\n
      • \n
        Career plans, company research, and industry interviews\/presentations<\/div>\n<\/li>\n
      • \n
        Optional recreation marketing workshops (e.g., Universal\/Disney) when available<\/div>\n<\/li>\n<\/ul>\n
        Industry Certifications \/ Credentials Offered<\/b><\/div>\n
          \n
        • \n
          CIW Social Media Strategist<\/b>\u00a0(digital marketing strategy, platforms, analytics, legal\/ethical)<\/div>\n<\/li>\n
        • \n
          Certiport Entrepreneurship & Small Business (ESB v2)<\/b><\/div>\n<\/li>\n
        • \n
          Communication Skills for Business (CSB)<\/b>\u00a0(professional communication)<\/div>\n<\/li>\n
        • \n
          PMI Project Management Ready<\/b>\u00a0(project planning, time mgmt., leadership)<\/div>\n<\/li>\n<\/ul>\n
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            \n
          • Certifications may be attempted multiple times during scheduled testing rounds with remediation support.<\/li>\n<\/ul>\n<\/blockquote>\n
            Grading & Expectations<\/b><\/div>\n
            Students are assessed with tests, quizzes, labs, readings, projects, and homework using a total-points system. Classwork is assigned most classes with ample time to complete; deadlines are posted on the board, in Skyward, and on Canvas.<\/div>\n
            <\/div>\n
            Late Work<\/b><\/div>\n
              \n
            • \n
              Accepted up to\u00a0one week<\/b>\u00a0from the original date.<\/div>\n<\/li>\n
            • \n
              Unexcused absences:<\/b>\u00a0automatic\u00a020% deduction<\/b>.<\/div>\n<\/li>\n
            • \n
              If work is late past the expected time, students submit a\u00a0Late Work Accountability Sheet<\/b>\u00a0before grading.<\/div>\n<\/li>\n
            • \n
              Extensions without penalty may be granted for legitimate reasons\u00a0with a parent note\/communication the day the student returns<\/b>.<\/div>\n<\/li>\n
            • \n
              Extra credit\u00a0cannot<\/b>\u00a0replace low classwork\/test grades.<\/div>\n<\/li>\n<\/ul>\n
              What Students Need<\/b><\/div>\n
              Please provide a\u00a0\u00bd-inch binder<\/b>\u00a0to stay in class for notes, career plans, and project research (space is planned so each student can store one). Proctor Agreements are required for certification testing.<\/div>\n

              [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

              [vc_row][vc_column][vc_media_grid css=”” grid_id=”vc_gid:1756470756445-2c190f1d-39cf-10″ include=”11015,11016,11017″][vc_column_text css=””]Program Coordinator\/Instructor: Mrs. Jasmine Shepherd Contact: jasmine.shepherd@stlucieschools.org \u2022 Room 223 \u2022 Instagram: @ShepherdMarketing Program Overview PSLHS Marketing is a hands-on, career-focused program where students learn branding, social media, sales, entrepreneurship, and event\/project management. Students build portfolios, manage real school-based enterprises, and prepare for industry certifications that earn high-value acceleration points. Courses…<\/p>\n","protected":false},"author":912,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-8610","page","type-page","status-publish","hentry","description-off"],"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/pages\/8610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/users\/912"}],"replies":[{"embeddable":true,"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/comments?post=8610"}],"version-history":[{"count":3,"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/pages\/8610\/revisions"}],"predecessor-version":[{"id":11019,"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/pages\/8610\/revisions\/11019"}],"wp:attachment":[{"href":"https:\/\/schools.stlucie.k12.fl.us\/phs\/wp-json\/wp\/v2\/media?parent=8610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}